Uncovering and exploiting opportunities in new markets is a key growth driver for successful organizations.  Pinyon Market Strategies examines the intersections of products, services, and markets to discover untapped opportunity, suggest future directions, and evaluate emerging business areas.

Pinyon Market Strategies depends on a close marriage of deep analytical investigation of current market trends and projections and an intuitive qualitative approach that considers larger social and cultural tendencies and movements. Clients depend on this approach to build solid, defensible approaches to new markets that are comprehensively quantitative but that “get beyond the numbers” as well.

Pinyon Market Strategies Exploration and Entry programs assist growing companies in discovering, evaluating, and planning entry into new markets. These programs are systemic in nature, looking at a broad range of drivers and influencers, participation models, and adoption models, and are most successfully undertaken as ideas for new products or services emerge but well before market release. These programs deliver clarity – backed by comprehensive analytics and nuanced appreciation of broader market and social trends.